Executive Viewpoint

NFL Mobile's Playbook for Paydirt

Jan 30, 2017

NFL Media’s drive for mobile expansion is hitting paydirt. The league has overhauled its fan-facing app and mobile website to streamline offerings for easier navigation and of course...

UNICEF Channels the Force & Kid Power to Feed Malnourished Children

Oct 3, 2016

UNICEF is harnessing the Force in a two-pronged battle against obesity and malnutrition. The U.S. arm of the United Nation’s organization is using Star Wars as part of the UNICEF Kid...

Wilson Goes for Paydirt with Connected NFL Football

Sep 6, 2016

Wilson Sporting Goods wants to help make virtually any football fans into National Football League quarterbacks. The company, which makes the pro football league’s official game ball,...

Industry Insight

PGA TOUR & EZLinks Tee Up Golf Industry Synergy with New Mobile Service

Feb 13, 2017

The PGA TOUR’s latest mobile venture uniquely promotes its own sport among fans and players, helps support golf courses, and generates revenue for itself and its playing partner,...

Pokémon Go Slow Down: Making Sure Apps Don’t Kill

Oct 17, 2016

Do app makers have a responsibility to make sure their apps are used safely? Susan Kuchinskas reports.

Location-based Mobile Advertising: Is Hijacking Customers a Niche or Bonanza?

Sep 19, 2016

Meat Pack, a trendy shoe store in Guatemala City uses a novel and audacious marketing strategy to “hijack” customers using short-term offers to lure consumers away from rival stores....

Podcasts

Mobile Digest

Mobile Digest: Snap looks to follow in Facebook’s footsteps with massive IPO

Feb 13, 2017

Snap may be the next big money maker to emerge from Silicon Valley’s mobile renaissance. Or it may go bust. Andrew Tolve reports.

Mobile Digest: Samsung reveals the secret to its extraordinary battery blunder

Jan 30, 2017

The results as to why Samsung Galaxy Note 7s combusted around the globe are in, and it’s not pretty for Samsung. Andrew Tolve reports.

Mobile Digest: Personal assistants and connected cars dominate CES 2017

Jan 9, 2017

Smartphones and tablets were relegated to the backwaters in Las Vegas, as fancy cars and voice assistants took center stage. Andrew Tolve reports.