Executive Viewpoint

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

Mar 13, 2017

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision...

WhoSay CEO: On Creating Better Mobile Ads

Jan 9, 2017

WhoSay created a social media platform for celebrities to control the conversation in social media. But the company has done more than that, WhoSay has leveraged the social side of its...

IMAX CMO: Using Mobile's Small Screens to Market the IMAX Big-Screen Experience

Jul 25, 2016

IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.

Industry Insight

BMW: Driven to Make a Mobile Platform Play

Feb 27, 2017

With technology and demographics making the future of auto sales murky, BMW moves into ride sharing. Can a carmaker morph into a mobile platform provider? Susan Kuchinskas investigates.

Ever-present Emojis Sell Safe Sex, Tacos, and More to Millennials

Feb 13, 2017

Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles....

PGA TOUR & EZLinks Tee Up Golf Industry Synergy with New Mobile Service

Feb 13, 2017

The PGA TOUR’s latest mobile venture uniquely promotes its own sport among fans and players, helps support golf courses, and generates revenue for itself and its playing partner,...


Mobile Digest

Mobile Digest: Demise of Pebble and Motorola smartwatches cast dark cloud over wearables

Dec 12, 2016

Remember when wearables were the next BIG THING? With the loss of trailblazer Pebble, the luster has fully worn off. Andrew Tolve reports.

Mobile Digest: Samsung hemorrhages billions as it terminates Galaxy Note 7

Oct 17, 2016

The Galaxy Note 7 debacle has finally come to an end. Will Samsung rebound? Andrew Tolve reports.

Mobile Digest: FAA launches commercial-drone era with new Part 107 Rule

Jun 27, 2016

YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.