Executive Viewpoint

Startup Hopes to See Mobility-Retailer Rewards Program Idea "Validated"

May 8, 2017

Can free parking or gratis metro rides drive retail sales at brick and mortar shops? A new app is banking that this business plan will be proven and live up to its name, Validated.

NextVR CEO on the NBA, Samsung's Galaxy Note 7, and Beyond

Apr 24, 2017

Mobile-based virtual reality experiences are slipping into the mainstream after Santa delivered a sack full of headsets to early adopters. One area that is offering compelling...

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

Mar 28, 2017

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision...

Industry Insight

Customer Service in an Omnichannel World

Oct 10, 2017

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan...

Attribution Insights: Using data to empower your marketing and gain buy-in from the top

Aug 28, 2017

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most...

Dating Apps Take a Swipe at In-Person Meetups

Aug 14, 2017

While dating apps and websites have been around for quite a while, some singles have been offput by swiping and liking. But as Hans Klis reports, the digital dating industry is trying...


Mobile Digest

Mobile Digest: Demise of Pebble and Motorola smartwatches cast dark cloud over wearables

Dec 12, 2016

Remember when wearables were the next BIG THING? With the loss of trailblazer Pebble, the luster has fully worn off. Andrew Tolve reports.

Mobile Digest: Samsung hemorrhages billions as it terminates Galaxy Note 7

Oct 17, 2016

The Galaxy Note 7 debacle has finally come to an end. Will Samsung rebound? Andrew Tolve reports.

Mobile Digest: FAA launches commercial-drone era with new Part 107 Rule

Jun 27, 2016

YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.