IMAX CMO: Using Mobile's Small Screens to Market the IMAX Big-Screen Experience

IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.

In an exclusive interview at the Open Mobile Summit, Eileen Campbell, chief marketing officer for IMAX, noted, "watching people on the small screen is what we don’t want people to do, but it’s the best way to connect with our customers."

Campbell tells Robert Gray how IMAX uses digital marketing on the small screen to entice consumers to come out and watch films and other content on the big screen.
 
She also talks about IMAX’s efforts to create more original content...