Executive Viewpoint

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

Oct 23, 2017

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a...

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

Mar 28, 2017

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision...

Seriously: Don’t Download the “Best Fiends” Social Mobile Game

Oct 3, 2016

A negative campaign has had some positive effects for a mobile social gaming platform maker, Seriously. The company’s mobile viral video is notable by warning people “not to download...

Industry Insight

Chobani CMO: How Great Content & Storytelling Boosts Brands

Oct 10, 2017

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for...

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

Sep 25, 2017

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most...

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

Sep 25, 2017

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from...

Podcasts

Mobile Digest

Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

Aug 8, 2016

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Mobile Digest: Google Glass makes quiet return with enterprise focus

Aug 3, 2015

Samsung suffers another brutal earnings report, as Google starts floating Google Glass with the developer community. Andrew Tolve reports.

Mobile Digest: Microsoft guts Nokia operation, slashes jobs and declares handset division worthless

Jul 20, 2015

Tech companies take big strides toward making all devices “Wi-Fi Aware”, as Microsoft throws up its hands with its mobile handset business. Andrew Tolve reports.