Executive Viewpoint

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

Mar 28, 2017

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision...

Seriously: Don’t Download the “Best Fiends” Social Mobile Game

Oct 3, 2016

A negative campaign has had some positive effects for a mobile social gaming platform maker, Seriously. The company’s mobile viral video is notable by warning people “not to download...

Lenovo Teams Up with NFL & USO for Social-Mobile Military Marketing Campaign

Dec 7, 2015

Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.

Industry Insight

IAB Revenue Report: Social Mobile Is the Message

Jun 5, 2017

Mobile now dominates internet ad revenue, but is it the best bet? Susan Kuchinskas reports.

Greenfly Creating Buzz with Platform for Content Creation and Sharing

May 22, 2017

Greenfly, a content platform with an “inside baseball” name, has grown beyond its sports roots in a bid to simplify the process of creating and sharing content.

Oh, Snap: Mobile Social Spend May Help Double Mobile Ad Market by 2020

May 8, 2017

Mobile advertising may more than double to $72 billion by 2020 as more ads move into the mobile-native social space. Hans Klis examines how one firm sees such exponential growth in a...


Mobile Digest

Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

Aug 8, 2016

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Mobile Digest: Google Glass makes quiet return with enterprise focus

Aug 3, 2015

Samsung suffers another brutal earnings report, as Google starts floating Google Glass with the developer community. Andrew Tolve reports.

Mobile Digest: Microsoft guts Nokia operation, slashes jobs and declares handset division worthless

Jul 20, 2015

Tech companies take big strides toward making all devices “Wi-Fi Aware”, as Microsoft throws up its hands with its mobile handset business. Andrew Tolve reports.