Executive Viewpoint

Seriously: Don’t Download the “Best Fiends” Social Mobile Game

Oct 3, 2016

A negative campaign has had some positive effects for a mobile social gaming platform maker, Seriously. The company’s mobile viral video is notable by warning people “not to download...

Lenovo Teams Up with NFL & USO for Social-Mobile Military Marketing Campaign

Dec 7, 2015

Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.

M&C Saatchi Mobile’s DeAngelis Creates Ads for Mobile First & Foremost

Nov 23, 2015

M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising...

Industry Insight

Ever-present Emojis Sell Safe Sex, Tacos, and More to Millennials

Feb 13, 2017

Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles....

All Politics Is Local, but All Political Ad Spending Is Not

Oct 31, 2016

Is campaign advertising leveraging local and mobile? Susan Kuchinskas reports.

Location-based Mobile Advertising: Is Hijacking Customers a Niche or Bonanza?

Sep 19, 2016

Meat Pack, a trendy shoe store in Guatemala City uses a novel and audacious marketing strategy to “hijack” customers using short-term offers to lure consumers away from rival stores....

Podcasts

Mobile Digest

Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

Aug 8, 2016

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Mobile Digest: Google Glass makes quiet return with enterprise focus

Aug 3, 2015

Samsung suffers another brutal earnings report, as Google starts floating Google Glass with the developer community. Andrew Tolve reports.

Mobile Digest: Microsoft guts Nokia operation, slashes jobs and declares handset division worthless

Jul 20, 2015

Tech companies take big strides toward making all devices “Wi-Fi Aware”, as Microsoft throws up its hands with its mobile handset business. Andrew Tolve reports.