Callaway Golf Tees Up Mobile Marketing Content to Engage Fans, Consumers

Callaway Golf Tees Up Mobile Marketing Content to Engage Fans, Consumers

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Callaway's in-house content creation starts with mobile in mind as a better, and more authentic, way to reach its audience.
The golf gear maker’s Senior VP of Marketing, Harry Arnett, joined Robert Gray to discuss Callaway’s constant engagement model using golfers to tell their own stories in their own words and the challenges of a quickly changing consumer marketplace….

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